The concept itself wasn’t groundbreaking. The marketing was. For one of the first instances ever, a major company (in this case, BMW) decided to market their new product (in this case, cars) online via a series of webisodes. Today, you can’t get on the internet without seeing some major star in some hot shit webisode that promotes X product. In today’s world, they’re a step above a commercial. But with The Hire, they were genuine works of art.
Also, it’s important to note that The Hire was, essentially, America’s first glimpse at Clive Owen. He had starred in Croupier in 1998 (which no one saw), but Owen’s work in The Hire led to his big break in The Bourne Identity, which led to Closer, which led to, well, you get it.
Dir. by John Frankenheimer
Thrilling, dirty, and quick, with an amusing ending that leaves you guessing. B+
Dir. by Ang Lee
Dir. by Wong Kar-wai
Aside from being the best short here, The Follow is some of the best work ever done by all of the people involved. It’s curious, beautiful, revealing, and all-together remarkable. The final spoken line of this short is one of the best, most concise philosophies on life that I’ve ever heard. A+
Dir. by Guy Ritchie
Dir. by Alejandro González Iñárritu
“You know what really gets me about being a war photographer?”
“I never have time to play with my kids.”
“So how many you got?”
Also note that Powder Keg’s tender, thoughtful conclusion used Carlos Varela’s tender, thoughtful “Una Palabra” long before Tony Scott’s Man on Fire did. A
Dir. by John Woo
Dir. by Joe Carnahan
The Driver must drive an injured Don Cheadle to an unknown location before something happens to whatever is in the briefcase handcuffed to Cheadle’s wrist. Chaos ensues, exhilarating chases are had, and we’re left with a perfectly satisfying conclusion. Definitely one of the more thrilling shorts in the series. A-
Beat the Devil
Dir. by Tony Scott
Without divulging anymore of what happens, let me just say that if you thought Scott’s filmmaking techniques from Man on Fire onward were dizzying to the point of paralysis well, as The Godfather of Soul himself might say, baby, you ain’t seen nothin’ yet. A
All of The Hire films are easily available via YouTube, but this BMW Blog has been kind enough to include them all for you here.